Full Job Description
Job Title: Digital Content Strategist
Location: Oxford, Mississippi
Company Overview
Join our team at ZyloTech, a rapidly growing analytics company dedicated to empowering businesses through advanced data insights and strategic digital marketing solutions. We pride ourselves on innovation, excellence, and building meaningful connections with our customers. As part of our mission, we are seeking a Digital Content Strategist who is passionate about creating engaging digital experiences that resonate with our diverse audience.
Position Summary
The Digital Content Strategist at ZyloTech will play a pivotal role in shaping our content marketing approach. This key position will involve developing and executing a comprehensive content strategy that increases brand awareness, fosters customer loyalty, and drives conversions. You will work closely with our marketing team to ensure our content aligns with business objectives and speaks directly to our target demographic.
Key Responsibilities
- Develop, implement, and manage a comprehensive content strategy focused on audience engagement and conversion optimization.
- Conduct thorough market research to identify trends and consumer needs that will inform content creation.
- Collaborate with designers, developers, and marketing specialists to create compelling and visually appealing digital content.
- Oversee content creation across various platforms including blogs, social media, email newsletters, and our company website.
- Utilize SEO best practices to enhance visibility and organic search performance.
- Analyze performance metrics using tools like Google Analytics to gauge the effectiveness of content and make data-driven recommendations.
- Stay current with industry trends and updates to enhance our content strategy continuously.
- Lead brainstorming sessions to generate new ideas and innovative approaches to our digital content.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 4 years of experience in digital content strategy or a similar role.
- Strong knowledge of SEO, social media platforms, and digital marketing best practices.
- Excellent verbal and written communication skills, with a keen eye for detail.
- Proficient in content management systems (CMS) and analytics tools.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
- Passionate about storytelling and creating a strong brand narrative.
Preferred Qualifications
- Master’s degree in a relevant field.
- Experience in B2B and B2C marketing.
- Familiarity with HTML/CSS and basic graphic design software.
- Previous experience working in an analytics-driven organization.
What We Offer
At ZyloTech, we value our employees and prioritize their professional growth and well-being. As a Digital Content Strategist, you will receive:
- Competitive salary with performance bonuses.
- Flexible working hours and remote work options.
- Comprehensive health, dental, and vision insurance plans.
- Retirement savings plan with company matching contributions.
- Opportunities for professional development and career advancement.
- A vibrant workplace culture that fosters creativity and collaboration.
About Oxford, Mississippi
Located in the heart of Lafayette County, Oxford is known for its Southern charm, rich history, and vibrant arts scene. As the home of the University of Mississippi, the city offers a unique blend of educational opportunities, cultural experiences, and a supportive community. From its picturesque town square to its renowned culinary offerings, Oxford is a wonderful place to live and work. Here, you can enjoy a range of outdoor activities, local events, and the warmth of Southern hospitality.
How to Apply
If you are ready to take the next step in your career as a Digital Content Strategist, we invite you to apply. Join us at ZyloTech, where you will lead the charge in creating transformative digital content that shapes our brand's future. Please submit your resume, a cover letter detailing your relevant experience, and a portfolio of your work for consideration.
Closing Statement
ZyloTech thrives on diversity and is committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences. Embark on a rewarding career journey with us in Oxford, Mississippi!